Strengthening the Cultural and Creative Industries as Drivers of Socio-Ecological Transformation in Rural Areas

Three people are standing in front of a pinboard with notes, discussing its content. A woman with curly hair and glasses is explaining something and pointing at the board while holding a cup. In the background, there is a roll-up banner reading “European Project Center – Wismar University of Applied Sciences” with a map of Europe and yellow stars. The scene appears to be an engaged discussion during a workshop or project meeting.
During future workshops participants developed ideas and projects for rural areas.
Source: Wismar University of Applied Sciences

The project develops innovative cooperation models between the cultural and creative industries, organic farming, and tourism across eight interconnected rural regions. Through interdisciplinary collaboration, new pathways emerge for sustainable transformation and economic strengthening of structurally disadvantaged areas.

The project "LandStarK" sees itself as the establishment of a methodical and practical lighthouse for the facilitation and revitalisation of cultural and creative activities as well as participation in rural areas (regions) in Germany as part of the systemic change and the increasing departure towards sustainable transformation. Building on scientific and transfer excellence, this lighthouse will open up new ways of thinking and acting in socio-economic ecosystems in the eight participating rural areas in four above-mentioned federal states.

The integration of eight rural regions under one roof in the four-country corner builds on both existing and new cooperations and promises better coherence. All participating regions are connected via common borders, which favours the formation of a common cluster and reduces subsequent dispersion losses.

The research focuses on an interdisciplinary and interregional cooperation of the eight rural areas, which have a common denominator due to their circumstances, such as low settlement density and number of inhabitants, a high proportion of agricultural and forestry land, loose residential development and peripheral location to large centres such as Berlin and Hamburg.

The focus of the project is to capture patterns of cooperation, interactions and mechanisms of action of the cultural and creative industries using the example of rethinking and transformation processes in two given economic ecosystems - organic farming and tourism. Ecosystems can be considered as markets that include operational, ecological, economic, technological and legal dimensions. Among these are the submarkets of the food industry, gastronomy and mobility. These were selected because there have been hardly any studies on the topic of intersectoral cooperation between the NPP and these sectors in the context of the system change that has begun. Furthermore, tourism is an important economic backbone in all participating regions to increase the added value of a structurally weak region. Organic farming and sustainable use, provision of agricultural products, services and their linkage with NPP as well as the resulting macroeconomic and social innovation effects have also hardly been explored so far and play an increasing role with regard to climate change.


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