Marketing that reaches people

Good marketing isn’t about being loud. It’s about knowing who you’re talking to—and why. It’s all about defining your target audience, positioning your brand, and telling compelling stories. Using real-life startup case studies, we’ll show you how to develop smart marketing strategies and make them work. It’s time to position your own idea the right way—strategically, creatively, and effectively.

Lecturer:
Stefanie Grossmann